Influencer Marketing: Off-Page Optimization Technique
Off-Page Optimization Off- page optimization consists of all the actions a company takes outside of their own website to improve search engine results. Examples of off- page optimization techniques include content marketing, link building, social media, influencer marketing, and blogging. “Off-page SEO is tremendously valuable because it tells search engines that your website is important to others on the web. Every link that you receive acts as an endorsement from another source that your website is quality” (WebFX, 2022). Influencer marketing is a successful technique that has begun to take over social media. Brands like HelloFresh have capitalized on influencer marketing while brands like Zara still haven’t found ways to incorporate it into their marketing strategy. This blog will discuss the importance of influencer marketing, examples of brands that use it, and what to avoid with this off page technique. About Influencer Marketing Influencer marketing is when brands use celebri