Online Marketing with Alexa

Off-Page Optimization Off- page optimization consists of all the actions a company takes outside of their own website to improve search engine results. Examples of off- page optimization techniques include content marketing, link building, social media, influencer marketing, and blogging. “Off-page SEO is tremendously valuable because it tells search engines that your website is important to others on the web. Every link that you receive acts as an endorsement from another source that your website is quality” (WebFX, 2022). Influencer marketing is a successful technique that has begun to take over social media. Brands like HelloFresh have capitalized on influencer marketing while brands like Zara still haven’t found ways to incorporate it into their marketing strategy. This blog will discuss the importance of influencer marketing, examples of brands that use it, and what to avoid with this off page technique.    About Influencer Marketing Influencer marketing is when brands use celebri

Web Analytics Overview Web analytics are important for companies to study to get a better understanding of their customers behavior. Examples of metrics that companies should track are number of visitors, bounce rate, session duration, and conversion rate. All these metrics can help a company improve their online presence to create a more user- friendly experience for customers.   6 reasons why website analytics are important for business growth: 1.       Get to know your visitors well and enhance user experience 2.       Know your best content and focus on it  3.       It helps your site’s SEO 4.       Track top referrals and build strategies to gain more of them 5.       Utilize your top outbound links as partnership opportunities 6.       Easily track your eCommerce metrics and utilize them for more sales (Rai, 2019). SEO Overview Search engine optimization (SEO) is the process of maximizing the number of visitors to a website by making sure the website appears highly on the results

SEMrush Overview SEMrush is a valuable resource companies can use to track their desktop and mobile analytics on a deeper level. SEMrush allows companies to find the best ways to optimize their website for search engines. According to SEMrush blog, 12 great reasons to use SEMrush for content marketing are: 1.       More effective keyword research 2.       Comparative competitive intelligence  3.       Analyze and Strategize  4.       Identify new keyword opportunities 5.       Track your past and current rankings 6.       Analyze your competitors’ competition 7.       Don’t lose out on your existing traffic 8.       Find better advertising opportunities  9.       Find advertising opportunities before your competitors do 10.    Create an effective guest blogging strategy 11.    Handle panda updates better 12.    Performs backlink analysis (Teker, 2016).   There are many different features to SEMrush, making it a very valuable resource for companies to use. SEMrush is split into four dif